Privacy Policy

1. Who we are

Alpha Vital LTD is the data controller for personal data collected through this website. If you have questions about how we handle your data, contact us at [email protected].

2. What data we collect

We may collect the following personal data:

• Contact form data: name, email address, and any information you choose to include in your message.
• Trade enquiry data: name, company name, email, phone (if provided), and enquiry details.
• Technical data: IP address, browser type, pages visited, and time of visit — collected through server logs or, if enabled in future, analytics tools.
• Cookie data: cookie preference choices stored locally in your browser.

We do not collect payment card data. We do not operate an ecommerce checkout.

3. How we use your data

We use personal data for:

• Responding to your enquiries
• Managing trade or product information requests
• Improving the website (where analytics are enabled)
• Complying with our legal obligations

We do not use your data for automated decision-making or profiling.

4. Legal basis for processing

• Legitimate interests: responding to enquiries you have submitted.
• Consent: for any optional analytics cookies, if and when enabled.
• Legal obligation: where required by law.

5. Data sharing

We do not sell, rent, or trade your personal data. We may share data with:

• Third-party form processing services (if a form endpoint is configured), who process data on our behalf under appropriate data processing agreements.
• IT and hosting providers who support the operation of this website.
• Legal or regulatory authorities where required by law.

6. Data retention

Enquiry data is retained for as long as necessary to respond to and manage your enquiry, and thereafter in line with applicable legal requirements. We do not retain personal data longer than necessary.

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data in certain circumstances
• Object to processing based on legitimate interests
• Request restriction of processing
• Withdraw consent at any time (where consent is the basis)
• Lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk

To exercise your rights, contact us at [email protected].

8. Cookies

Please see our Cookie Policy for full details of the cookies used on this website and how to manage your preferences.

9. External links

This website may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We recommend reviewing their privacy policies separately.

10. Changes to this policy

We may update this Privacy Policy from time to time. The current version will always be available at alphavital.co.uk/privacy-policy. Continued use of this website after changes constitutes acceptance of the updated policy.

11. Contact

Alpha Vital LTD
Company No. 13643569
Email: [email protected]